My Nutrition Marketing
A comprehensive marketing hub providing nutrition practitioners with bespoke newsletters, blog posts, social media content and client tools—solving the time-consuming challenge of consistent marketing whilst building professional practices through ready-made, editable content.
The brief was to create an all-in-one marketing platform that removes the biggest barrier for nutrition practitioners—finding time to market consistently whilst running a busy practice. Nutritionists needed ready-made content that felt personal to their brand, not generic templates. We streamlined the platform to house everything in one accessible hub: newsletters, blog posts, social media content, press releases, plus essential client tools like handouts, recipes, supplement plans and professional reports. With content written by experienced nutritionists and checked for accuracy, we needed to section each tool so practitioners could quickly grab what they need, edit to their liking, and deploy—turning hours of content creation into minutes.
The design language was to create a clean, professional interface that feels like having an expert marketeer as a virtual buddy 24/7. This gave the feeling of support, efficiency and confidence for practitioners who don't feel equipped to tackle marketing. We used intuitive navigation and clear categorisation to make the platform feel approachable rather than overwhelming. Having practitioners who put off marketing meant that we needed to focus on removing friction and serving quick wins. Through user insight we realised we needed to encourage a "little and often" approach, so we positioned daily content uploads and fully editable templates as the solution to the feast-or-famine cycle that doesn't build practices.
The platform has delivered a practical solution for nutrition practitioners—providing a multi-user licence for entire practices with new content uploaded daily. The appetite for done-for-you marketing proved substantial, with practitioners finally able to maintain consistent presence across newsletters, blogs and social media without the usual time drain. The content strategy—combining expert copywriting with professionally written client resources—keeps marketing fresh and on-brand. Strong user retention shows practitioners value the system, proving that when you remove the barriers to marketing consistency, practitioners don't just get content—they get a sustainable system that builds their practice, attracts clients and delivers ROI through regular engagement without the overwhelm.