Nutrition Network
A renowned hub for over 4,000 professional nutritional therapists to learn new skills, be kept up to date with latest trends and be at the cutting edge of this important area of health and wellbeing
The brief was to give the community website a complete facelift and give it a more enticing and engaging look and feel. It was seen as being confusing and difficult to navigate. We streamlined the user interface and 'chunked' down the information to give it an easier navigation experience. With hundreds of blog post, podcasts and event information we also sectioned the content so each area had its own home.
The design language was to pick up the veins of skeletons of leaves and using that as a texture. This gave the abstract feeling of connections, organic growth and nature. We used icons and modern typography to make the website feel vibrant and engaging. Having a huge amount of traffic meant that we needed to focus on what the most important requirement was and serve that. Use statistics we realised we needed to encourage more sponsors so we embarked on an SEO campaign to encourage that.
Continual growth of the audience helped to grow the hub. Traffic stats increased hugely helped by the modern feel this was also supplemented by off site marketing with monthly talks and events for members. Regular new content with podcasts and special promotions are continually run on the site and then we see what the effect is looking at google analytics stats.