Sensational at Sixty
An online learning platform empowering women approaching 60 to refuse decline and embrace adventure—transforming Kate Cook's 25+ years of nutrition expertise into accessible courses that build a thriving community of 600+ members and 5,00 followers seeking energy, purpose and meaningful living.
The brief was to create an empowering online space that challenges the narrative of decline and celebrates the adventure of being 60. Women at this time of life were looking for practical guidance, not patronising wellness speak. We streamlined the user journey to focus on Kate's collaborative approach—positioning her as fellow traveller, not expert above. With her 25+ years of nutrition therapy expertise AND her own journey approaching 60, we needed to section the content so the four pillars (Energy, Purpose, Wisdom, Curiosity), courses, and community invitation each had their own home where women could grab the resources they need.
The design language was to create vibrant, action-oriented energy that refuses to compromise on living fully. This gave the feeling of possibility, independence, and meaningful contribution rather than anti-ageing panic. We used bold typography and active language—SMASH, grab, tackle—to make the website feel defiant and optimistic. Having women seeking purpose beyond retirement meant that we needed to focus on the most important transformation and serve that. Through Kate's insight we realised we needed to encourage life-mapping and energy optimisation, so we positioned free membership as the gateway to this growing community.
The platform has delivered remarkable results for Kate—growing from launch to a vibrant membership of 600+ engaged women and a Facebook following exceeding 5,000 followers hungry for transformation at this time of life. The appetite for purposeful living over decline-management proved massive, with course enrollment growing steadily as the community discovered Kate's rebellious approach. The engaging content strategy—combining energy lifestyle hacks, life-mapping resources, and Kate's authentic voice—keeps members active and invested. Traffic stats show strong conversion from visitor to free member to course student, proving that when design and messaging work in harmony, the platform doesn't just attract an audience—it builds a thriving community that generates sustainable growth and meaningful ROI through genuine engagement and transformation.